Clustering Methods Application for Customer Segmentation to Manage Advertisement Campaign

An Improved Clustering Algorithm for Customer Segmentation

Customer Segmentation is the process of grouping the customers based on their purchase habit. Data mining is useful in finding knowledge from huge amounts of data. The clustering techniques in data mining can be used for the customer segmentation process so that it clusters the customers in such a way that the customers in one group behave similar when compared to the customers in the other gro...

Framework to Manage Customer Enquiries for SMEs

For most Smaller Manufacturing Enterprises (SMEs), how to manage customer enquiries at the customer enquiry stage is of great importance to maintain the competitive advantage and secure future customer orders. A lack of coordination between marketing/sales and production at this stage often leads to confirmed orders being delivered later than promised and/or being produced at a loss. In the pap...

A mixed-integer programming approach to the clustering problem with an application in customer segmentation

This paper presents a mathematical programming based clustering approach that is applied to a digital platform company s customer segmentation problem involving demographic and transactional attributes related to the customers. The clustering problem is formulated as a mixed-integer programming problem with the objective of minimizing the maximum cluster diameter among all clusters. In order to...

Application and Evaluation of Multi-criteria Clustering Algorithms for Customer-Oriented Supply Chain Segmentation

Due to an ever increasing complexity, modern supply chains have to make use of Decision Support Systems to focus on the one hand on cost savings and on the other hand on a high customer orientation. This is especially difficult due to different service and costs expectations that have to be taken into account jointly to fulfill the customer expectations more precisely. While the need for a diff...

Blu Homes: Online Advertisement Campaign Report